MY JOURNEY
Born in Iran, my family's journey to find freedom shaped my earliest understanding of systems, borders, and the power of determination. This foundation of resilience would later inform my approach to entrepreneurship and problem-solving.
The experience of navigating between cultures taught me to see patterns across different contexts — a skill that would become invaluable in my work with complex systems and technology.
Founding ARize was my first major entrepreneurial venture, where we pioneered 3D and augmented reality solutions for e-commerce and digital experiences. We raised millions in funding and built a team across multiple countries.
This journey taught me invaluable lessons about technology scaling, team building, and the importance of resilience when facing market challenges. The technical expertise I gained in 3D pipelines and real-time rendering continues to inform my work today.
As Chief Technology Officer at Grutto.com, I'm leading the technical vision for a platform that's transforming how businesses operate. My focus is on building scalable systems that leverage AI and automation to solve complex business challenges.
This role combines my passion for systems thinking with my technical expertise in software architecture, AI workflows, and team leadership. Every day brings new problems to solve and opportunities to build technology that makes a difference.
LESSONS LEARNED
Embrace Constraints
Limitations often lead to the most creative solutions. Some of my best work has come from projects with the tightest constraints.
Build for Change
The only constant is change. Systems should be designed with flexibility and adaptability as core principles, not afterthoughts.
People First
Technology exists to serve people. The most elegant solution is worthless if it doesn't solve real human problems in accessible ways.
Fail Forward
Failure is inevitable in any ambitious endeavor. What matters is extracting maximum learning and applying it to future challenges.
Balance Vision and Execution
Great ideas need disciplined execution. Maintaining the tension between ambitious vision and pragmatic delivery is essential.
Cultivate Resilience
Both systems and people need resilience to withstand unexpected challenges. Building this capacity is as important as any feature.